4 Remain in Marshalls Review | Adweek 4 Remain in Marshalls Review | Adweek
Advertisement

4 Remain in Marshalls Review

Advertisement

BOSTON TJX Cos.' Marshalls will hear final presentations later this month from four finalists in the review for the broadcast creative portion of its ad account, according to Pile and Co., the consultacy overseeing the process.

The finalists are Publicis Groupe's The Kaplan Thaler Group and Publicis-backed Bartle Bogle Hegarty, both in New York; Omnicom Group's Element 79 in Chicago; and Interpublic Group's The Martin Agency in Richmond, Va., Pile and Co. said.

The client spent $35 million on ads last year, per Nielsen Monitor-Plus.

Out of contention are independent Barkley Evergreen & Partners in Kansas City, Mo., and IPG's Campbell Mithun in Minneapolis.

A winner will be named early next month.

The Framingham, Mass.-based retail chain launched the review in March after ending its 14-year relationship with IPG's Hill, Holliday, Connors, Cosmopulos [Adweek Online, March 14]. The Boston-based shop retains media buying duties on the account.

At the time, client svp of marketing Karen Coppola declined to discuss the reason for the creative split with Hill, Holliday other than saying Marshalls wanted to look at other options in an increasingly competitive category.

Marshalls operates more than 650 apparel and home fashion stores nationwide.