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NEW YORK Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has been eliminated from Pfizer’s Lipitor review, leaving four contenders vying for creative chores on the $60-80 million account, sources said.
Hill, Holliday’s New York office was among those that pitched creative concepts to client executives in early August. The others were WPP Group’s JWT, Publicis Groupe’s The Kaplan Thaler Group, independent mcgarrybowen and the incumbent, Omnicom Group’s Merkley + Partners, all in New York, according to sources.
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