4 Pursue J&J's Splenda

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NEW YORK Johnson & Johnson is reviewing creative chores on its Splenda sweetener brand, which last year spent nearly $35 million in major measured media, sources said.

J&J has invited the New York offices of four roster shops to pitch the business: Omnicom agencies DDB and BBDO, WPP Group’s JWT and independent Mother, said sources.

The contenders have been briefed and are preparing for final presentations, according to sources. A decision is expected in June.

The agencies either could not be reached or declined comment, and J&J vp, worldwide advertising Joe McCarthy was not immediately available.

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