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4 The power of the blog
Neil French was hardly alone in having to come to terms with the power of the blogosphere in 2005. Advertisers, politicians, mainstream journalists and celebrities are among those also learning that “trial by blog,” in French’s famous phrase, is now a fact of life in the making (and unmaking) of one’s public image. Online forums of every stripe have turned everyday Joes into credible critics and underscored that mass communication is not a one-way street.
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