4 network

4 network tv

Even when ad budgets are cut, marketers keep network at the top of their list.

BY JOHN CONSOLI



8 cable tv

The dollars are beginning to follow the eyeballs to cable.

BY ANTHONY CRUPI



9 spot tv

Stations can count on election ads in '06 while auto and retail are less certain.

BY ERIC SCHMUCKLER



10 syndication

Long-standing shows bring in the bulk of the advertiser bucks.

BY MARC BERMAN



14 consumer magazines

While launches filled the newsstands, subscribers are increasingly harder to find.

BY STEPHANIE D. SMITH



16 radio

The podcaster invasion is being fought with high-tech solutions.

BY KATY BACHMAN



20 newspapers

Web sites grow up; circulation continues to slide down.

BY TODD SHIELDS



21 trade media

Trade shows and e-business pick up the pace.

BY TONY CASE



22 outdoor

As consumers spend more time outside of their homes, new technologies increase campaigns.

BY AIMEE DEEKEN



23 interactive

Spending continues its upward trend at a blistering rate.

BY MIKE SHIELDS

COVER: JIM FRAZIER/IMAGES.COM