4 network tv
Even when ad budgets are cut, marketers keep network at the top of their list.
BY JOHN CONSOLI
8 cable tv
The dollars are beginning to follow the eyeballs to cable.
BY ANTHONY CRUPI
9 spot tv
Stations can count on election ads in '06 while auto and retail are less certain.
BY ERIC SCHMUCKLER
Long-standing shows bring in the bulk of the advertiser bucks.
BY MARC BERMAN
14 consumer magazines
While launches filled the newsstands, subscribers are increasingly harder to find.
BY STEPHANIE D. SMITH
The podcaster invasion is being fought with high-tech solutions.
BY KATY BACHMAN
Web sites grow up; circulation continues to slide down.
BY TODD SHIELDS
21 trade media
Trade shows and e-business pick up the pace.
BY TONY CASE
As consumers spend more time outside of their homes, new technologies increase campaigns.
BY AIMEE DEEKEN
Spending continues its upward trend at a blistering rate.
BY MIKE SHIELDS
COVER: JIM FRAZIER/IMAGES.COM