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Contact lens marketer 1-800-Contacts has selected finalists for the creative and media planning portions of its estimated $18 million ad business.
The remaining shops are D’Arcy Masius Benton & Bowles here; Rubin Postaer and Associates in Santa Monica, Calif.; and New York shops Gotham and Kirshenbaum Bond & Partners. Final presentations are set for early March. Select Resources International, Los Angeles, is handling the search.
Creative work is handled in-house. Media That Works, Cincinnati, retains media buying duties.
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