4 Emerge To Poach Egghead.Com

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Egghead.com, one of the first retail chains to abandon traditional stores in favor of operating in cyberspace, has started a search for its first national agency.
The Spokane, Wash.-based company is talking to four undisclosed shops from around the country about its estimated $10 million account. The four were chosen from an initial list of 10, said John Brodeur, the company’s Portland, Ore.-based chief marketing officer.
A winner, to be selected sometime next month, will handle creative, media and interactive duties, Brodeur said.

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