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NEW YORK Comcast has narrowed its media review to four finalists: Publicis Groupe’s MediaVest, Omnicom Group’s PHD, Aegis Group’s Carat and independent Star Group, which is an incumbent, according to sources.
Final presentations are expected within the next two to three weeks, with a decision shortly thereafter, sources said.
Comcast, the largest cable system operator in the U.S., confirmed in December that it had launched a review via consultancy Pile and Co. in Boston to consolidate its corporate media planning and buying, with estimated spending per sources at slightly more than $100 million.
Comcast
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