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Four shops, three on the West Coast and one in the Midwest, are competing for Weider Nutrition’s advertising account, with spending estimated at $12-15 million, sources said last week.
Pitching the account are Arian Lowe & Travis, Chicago; Butler, Shine & Stern, Sausolito, Calif.; GMO/Hill Holliday, San Francisco; and VitroRobertson, San Diego, sources said. Presentations are taking place throughout the month.
A representative for the Salt Lake City marketer of energy drinks, bars, vitamins and sports nutrition supplements, could not be reached for comment.
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