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NEW YORK Yahoo! has awarded its creative and media account to Soho Square, a new WPP Group agency, ending its longtime creative relationship with Havas’ Black Rocket Euro RSCG in San Francisco, a client representative confirmed.
Media chores on Yahoo! move to Soho Square from Interpublic Group’s Initiative Media in Los Angeles, not from Havas’ Media Planning Group, as Adweek Online incorrectly reported on Tuesday.
Soho Square will tap into appropriate disciplines across British holding company WPP to service the account, the rep said.
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