$35 Mil. Boost Mobile in Play

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LOS ANGELES Sprint Nextel-owned Boost Mobile is reviewing creative chores on its $35 million ad account, according to sources.

WPP Group’s Berlin Cameron United in New York is the incumbent. Berlin president Bill Grogan acknowledged that Boost had reached out to other agencies, but he said he believed it to be for a creative project, not the whole account. Grogan said the agency plans to participate. Client officials declined comment.

A proposal request issued last week by Sprint’s procurement department is due back today, according to sources.



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