$35 Mil. Boost Mobile in Play | Adweek $35 Mil. Boost Mobile in Play | Adweek
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$35 Mil. Boost Mobile in Play

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LOS ANGELES Sprint Nextel-owned Boost Mobile is reviewing creative chores on its $35 million ad account, according to sources.

WPP Group's Berlin Cameron United in New York is the incumbent. Berlin president Bill Grogan acknowledged that Boost had reached out to other agencies, but he said he believed it to be for a creative project, not the whole account. Grogan said the agency plans to participate. Client officials declined comment.

A proposal request issued last week by Sprint's procurement department is due back today, according to sources. Specified agency compensation is $3 million, per sources.

The paperwork encourages the submission of "irreverent" work. According to Boost's site, it targets 14-to-34-year-old "street-savvy, irreverent youth who live large yet hunger for the next level in their lives."

A source said Boost has asked for detailed information on agency salaries, including the hourly rates for everyone who works at the shops, the number of full-time employees assigned to each account and what each client pays for services.

Media duties, handled by WPP Group's MindShare in Los Angeles, are not in play, sources said.

Boost creative was originally handled by Publicis Groupe's Team One, El Segundo, Calif., which lost the business in 2003 when Boost was acquired by Nextel Communications and the account moved to Berlin Cameron.

Boost spent $35 million on measured media in 2006 and $20 million through July 2007, according to Nielsen Monitor-Plus.