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NEW YORK Virgin Mobile today said it has awarded its estimated $30 million creative account to McKinney, a Havas-owned agency in Durham, N.C.
“McKinney best demonstrated they understand the Virgin Mobile brand and how to build on our current momentum, and we’re excited to have them as our partners,” said Howard Handler, CMO at Virgin Mobile USA, in a statement. The wireless company recently announced it has more than 4.6 million customers.
Independent Mother, a New York agency, handled the business since winning the assignment in a review last January.
Mother
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