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LOS ANGELES Petco has launched a review for the creative portion of its ad account and is seeking a new chief marketing executive, the company acknowledged today.
San Diego-based Petco is talking to a “long list” of undisclosed agencies nationwide, a client representative said, but he declined to disclose the names of shops or discuss other details.
The client spent $30 million last year in measured media, per Nielsen Monitor-Plus.
The Phelps Group, an independent shop in Los Angeles, is the incumbent and will defend, the rep said.
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