Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS-Six Flags Theme Parks will hear presentations from at least three contenders over the next few weeks as it considers a $40-45 million account consolidation at a single agency, sources said.
Lead media shop McCann-Erickson and fellow Interpublic firm Lowe & Partners/SMS join Grey Advertising, all New York, in vying for the Parsippany, N.J.-based client’s account. Other shops could be added, according to sources.
Leading the review is Six Flags marketing vice president Steve Savino, who could not be reached last week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in