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BOSTON The region’s medical marketing sector appears to be heating up, with three independent shops adding new business in recent weeks.
Cronin & Co. in Glastonbury, Conn., has been hired for a TV, radio, print and outdoor ad campaign by Middlesex Hospital in Essex, Conn. The agency’s “ability to connect with audiences on an emotional and personal level” and its category experience were key factors in its selection, said client CEO Robert Kiely. The work will break next month and highlight numerous services and specialties, including the hospital’s Shoreline Medical Center in Essex, Conn.
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