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NEW YORK PepsiCo will hear creative presentations later this month from three Omnicom Group agencies, including 40-year incumbent BBDO, on its Diet Pepsi brand, the client has confirmed.
DDB in New York and TBWA\Chiat\Day in Playa del Rey, Calif., are the other agencies tapped by the Purchase, N.Y., client to contribute ideas, Pepsi rep Dave DeCecco said.
“We are expanding our reach within Omnicom to get the best possible ideas,” DeCecco said. “Companies do this all the time.”
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