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BOSTON Henkel said it is planning to meet with five agencies in a review for a new corporate image push designed to better position the German consumer products giant in North America.
The shops are Interpublic Group’s Mullen in Wenham, Mass.; independent Partners + Simons in Boston; and New York-based Omnicom Group agencies BBDO, DDB and TBWA\Chiat\Day, a client representative said. Those contenders were selected based on written submissions from about a dozen shops, the rep said.
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