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BOSTON Mohegan Sun has named four finalists in the review for the creative portion of its $25-30 million advertising account, the casino has confirmed.
They are: independent incumbent Cliff Freeman and Partners, Publicis Groupe-backed Bartle Bogle Hegarty and MDC Partners’ Kirshenbaum Bond + Partners, all in New York, and Interpublic Group’s Mullen in Wenham, Mass., a Mohegan Sun representative said.
WPP’s Berlin Cameron/Red Cell in New York was invited to continue, but declined to do so due to “creative priorities,” the agency said.
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