3 Georgia-Pacific Units Go Into Play

DALLAS Georgia-Pacific is reviewing creative chores on three of its North American consumer product divisions, the client said.

The Atlanta-based company has sent requests for information to undisclosed agencies, and the selection of semifinalists is expected in February, the client said. Consultancy Wanamaker Associates of Atlanta is conducting the review.

G-P spent $55 million on all U.S. advertising in 2005 and $65 million through October 2006, per Nielsen Monitor-Plus.

The product categories under review are: tissue, represented by Omnicom Group’s DDB in New York; paper towels, represented by Publicis Groupe’s Fallon in Minneapolis; and napkins, represented by the Seiden Group, an independent shop in New York.