Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Aegis Group’s Carat has emerged as a fourth finalist in Johnson & Johnson’s estimated $3 billion global media review, according to sources.
The shop is pursuing the European and Asian portions of the business and is not contending for the domestic work, per sources.
The other finalists include Omnicom’s OMD, which is pitching the entire global account, and Interpublic media shops Universal McCann and Initiative. The latter two are coordinating their efforts, with UM, J&J’s North American incumbent, seeking to defend that assignment, while Initiative is pursuing non-U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in