Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group’s Mediaedge:cia was awarded the media planning and buying account of film studio DreamWorks SKG without a review, sources said.
According to TNS Media Intelligence, DreamWorks spent $270 million on domestic measured media in 2005.
The incumbent was Omnicom Group’s GSD&M in Austin, Texas.
DreamWorks was acquired by Paramount as the year began. Mediaedge:cia took over the $550 million Paramount media account in January 2005.
Agency and client officials could not immediately be reached for comment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in