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BOSTON Safeway today named four finalists in the review of its $250 million North American broadcast and promotions account.
Still in the hunt are: WPP Group’s Young & Rubicam and Havas’ Euro RSCG, both in New York, and Omnicom Group shops Goodby, Silverstein & Partners in San Francisco and DDB in Chicago, per Pile and Co., the consulting firm overseeing the process.
Interpublic Group agencies McCann Erickson in New York and Campbell-Ewald in Warren, Mich., were cut from contention.
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