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NEW YORK Bank of America has confirmed hiring consultancy Select Resources International to guide the review of its media business.
The client spends approximately $250 million annually in measured media.
Several factors led to the selection of Santa Monica, Calif.-based SRI, per the client: Its experience managing large complex assignments; aptitude in both digital and traditional media spaces; and its expertise with financial service company reviews.
SRI is also the best equipped to handle the accelerated timetable, the client said.
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