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Health-club chain 24 Hour Fitness has launched a review for the creative portion of its $25 million account, sources said.
Creative and media are currently handled by Grey, San Francisco. Sources said the shop plans to defend the business. Media duties are expected to remain there.
The timing suggests the client is eager to raise its profile as 2002 approaches. Health clubs typically see a spike in membership sales immediately after the first of the year.
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