$22 Mil. in Arby's Media Returns to FME

ATLANTA Fletcher Martin Ewing has won a review for the broadcast media buying business of RTM Restaurant Group, the nation’s largest owner of Arby’s locations, and 24 franchise cooperatives, an account valued at about $22 million, the agency said.

The MDC Partners shop in Atlanta had the account for more than 20 years before it was moved to Doner and Initiative two years ago. FME retained the client’s print media buying account at the time, which now accounts for about 70 percent of all the print volume in the Arby’s system.

FME