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NEW YORK ABC sales president Mike Shaw said his network has sold $2.1 billion in primetime advertising for the 2005-06 season, excluding Monday Night Football and other primetime sports telecasts, up about 30 percent from the $1.6 billion the network sold in last year’s upfront.
In addition, Shaw said, the network sold another $800 million of advertising cumulatively in its other dayparts—early morning, daytime, evening news, and night time.
In primetime, Shaw confirmed earlier reports that the network’s cost-per-thousand increases were between 4 percent and 6 percent, while the CPM increases garnered in the other dayparts were in the 3-5 percent range, with early morning show Good Morning America at the high end with 5 percent CPM increases.
Shaw
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