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NEW YORK Internet ad spending is expected to rise 7.4 percent this year, according to mid-year estimates from TNS Media Intelligence/CMR.
The New York-based company that tracks ad spending in major media estimated yesterday that overall ad spending for the year would increase 4.3 percent to $124.7 billion.
“The first quarter of the year came in very strong at 4.9 percent with [overall ad] spending totaling $28.4 billion—this robust spending is likely a precursor for the rest of the year,” TNS Media Intelligence/CMR president and CEO Steven Fredericks said in a statement.
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