NEW YORK Ad spending in 2003 was up slightly more than 6 percent to $128.3 billion, according to figures released Monday by TNS Media Intelligence/CMR, which tracks spending across 20 media segments.
With the exception of spot TV advertising, which dipped 5.4 percent last year, all of the media measured by TNS/CMR experienced growth, with double-digit gains posted by local newspapers (13.4 percent), cable TV networks (15.6 percent), Internet (15.7 percent), national TV syndication (15.3 percent), and Spanish-language TV networks (12.8 percent).
Other segments showing spending gains: network TV (1.8 percent); consumer magazines (6.3 percent); business-to-business magazines (0.7 percent); local radio (2.4 percent); national newspapers (5.8 percent); outdoor (8 percent); national spot radio (7.5 percent); Sunday magazines (5.3 percent); freestanding inserts (6.3 percent); network radio (3.6 percent); and local magazines (4.6 percent).
Of the top 10 biggest advertisers, eight increased spending last year, including No. 1 Procter & Gamble, which boosted ad spending by 24.7 percent. Other advertisers that increased budgets by double-digits in 2003 were DaimlerChrysler (13.2 percent), Walt Disney Co. (17.8 percent), Johnson & Johnson (12 percent) and Sony Corp (12.3 percent). The two advertisers that spent less last year were both automotive advertisers: General Motors (down 0.3 percent) and Ford Motor Co. (down 1 percent).