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American magazine publishers were still feeling the economic effects of the Iraqi war late into the year, with ad pages dropping 4.6 percent in December, according to the Publishers Information Bureau.
Ad pages dipped 1 percent in 2003. Ellen Oppenheim, evp, chief marketing officer of the Magazine Publishers of America in New York, said that given the three-month lead time in magazine ad sales, full-year results were impacted by softer sales in the latter part of the year.
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