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BOSTON MindShare has confirmed adding media buying and planning duties for Kmart without a review.
The work, worth an estimated $200 million, moved to the New York-based agency from its WPP Group sister shop MediaCom.
MindShare already handles media chores for Kmart parent Sears, Roebuck and Co., which last year spent more than $800 million overall in measured media, per TNS Media Intelligence. Media spending on the Kmart brand was $190 million.
Sears and Kmart merged one year ago.
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