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CHICAGO General Motors will hear proposals from three agency teams regarding the regional dealer accounts for its Buick, GMC and Pontiac brands, a company representative confirmed. The business is valued at more than $200 million.
Competing for the business are the incumbents on the accounts: Interpublic Group’s Lowe and McCann Erickson, each teamed with Jay Advertising, and Publicis Groupe’s Leo Burnett and Martin Retail Group, the rep said. A decision is expected by May.
The Detroit automaker recently aligned the three brands into one reporting structure, which led to the review, according to the rep.
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