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NEW YORK Digital audience measurement firm Quantcast is building its war chest to take on category leaders with a $20 million round of venture financing.
Polaris Venture Partners and Founder Fund led the Series B round, which the San Francisco-based company said it would use to build out its service to improve the accuracy of Internet audience measurement from the panel-based systems currently used.
“The opportunity is to make it easier for marketers to spend money online,” said Konrad Feldman, CEO of Quantcast.
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