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NEW YORK Retailer Sainsbury’s is testing creative concepts from two London finalists for creative duties on its estimated $90 million U.K. account: WPP Group’s JWT and the incumbent, Omnicom Group’s AMV BBDO, sources said.
The shops pitched the concepts to client executives last week, and a decision is expected in late April, according to sources.
AMV BBDO has handled the account for about 20 years. JWT’s pitch team includes head of account planning and former Lowe executive Russ Lidstone, who worked on the account of Sainsbury’s rival Tesco at Lowe, sources said.
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