2 Shops Play Card Game

In the daily battle for new clients, an agency’s business card can be a powerful piece of hardware.
A name and phone number may satisfy the basic requirements, but some shops like to jazz up the business card trading ritual.
Anderson & Lembke in New York offers a smorgasbord of card images that include a police badge and a buzz cut head bearing the shop’s initials.
Creative director John Athorn said there are also cards with a Noo Yawk accent, sporting such images as a “WALK” sign with the “W” and “K” knocked out to highlight the “A” and the “L.”
“The images are also reflected in a lot of the promotional material the agency does, so there’s a method to the madness,” Athorn said.
New York-based Dweck & Campbell’s card doubles as a small flip book, which plays a mini-movie of a woman walking on her hands.