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NEW YORK Dow Chemical said it has narrowed its search to two holding company teams—one from Interpublic Group, the other from WPP Group—in a review that would consolidate its advertising and marketing account, now handled by various marketing services companies.
Estimated billings are $25-30 million, per sources.
In a statement, the Midland, Mich., client said, “Several agency teams met with Dow earlier this week. Though the depth of thinking and the caliber of people from all of the agency teams made it a particularly challenging decision, Dow has narrowed its choices to two teams: Interpublic and WPP.
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