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Betting that a longer-form, music-video-style commercial will better capture the attention of its young audience, game publisher Ubi Soft Entertainment today launches a two-minute spot for its latest title, Prince of Persia: The Sands of Time.
The spot, which will run on MTV, is part of a $10 million campaign backing the game from independent shop Kirshenbaum Bond & Partners West in San Francisco. It is the first time a videogame publisher has run a two-minute spot on MTV, said a network rep.
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