Final presentations are under way for two local agency reviews that quietly sparked the interest of Bay Area shops of all sizes. The San Francisco Chronicle and Kendall-Jackson winery are both expected to select agencies by the end of this month.
Grant, Scott & Hurley, San Francisco, a recent spin-off of crosstown agency Goodby, Silverstein & Partners, is in the running for both accounts. Other finalists for the Chronicle business are Butler, Shine & Stern, Sausalito, Calif.; Citron Haligman Bedecarrƒ and incumbent Wolfe/Doyle, both San Francisco. Red Ball Tiger and Zoo Advertising, both San Francisco, round out the Kendall-Jackson contenders.
"Final presentations will happen [this week] and next," said Debra Hall, director of promotions for the Chronicle. "We plan to make a decision by the end of January." Hall said responsibilities for the account will include TV, radio and print ads.
A long list of contenders initially turned out for the prized Chronicle account, which Wolfe/Doyle has handled for several years. Interested parties included Goodby, Young & Rubicam, Kirshenbaum Bond & Partners-West and Hoffman/ Lewis, all in San Francisco.
Sources said Chronicle executives had been "very interested in hiring Goodby." But the agency dropped out of the review last month because the estimated $1 million account "wasn't big enough to pursue," sources said.
The estimated $3-5 million Kendall-Jackson account also attracted high-profile San Francisco agencies, including Hal Riney & Partners and Ketchum Advertising (soon to be a TBWA Chiat/Day office), said sources at those agencies. The Santa Rosa-based winery has no incumbent shop.
Ramona Cappello, Kendall-Jackson's director of marketing, had said that no formal review was under way for the account. But sources said interest in the account was "tremendous" and a review "took shape quickly because so many agencies were prepared to pitch."