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2 Indie Shops Score With Financial Clients

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BOSTON Savings Bank of Danbury has tapped independent shop Donaldson Makoski for advertising and marketing chores.

The agency in Avon, Conn., will help the Danbury, Conn.-based client develop print and online executions. The client was founded in 1849 and serves communities such as Danbury, Bethel, Brookfield, New Milford, New Fairfield and Newtown.

Separately, NewportFed, a savings bank in Newport, R.I., has hired McDougall & Duval for advertising and public relations. The independent shop in Amesbury, Mass., was also enlisted by Ayer. Mass.-based North Middlesex Savings Bank for a customer-acquisition direct marketing effort and by Strata Bank in Franklin, Mass., for a direct program targeting customers over 50.

"Now more than ever, community banks and other financial institutions need to assert themselves in the face of competition from mega-institutions as well as other smaller organizations," said agency chief executive Daniel Duval. The shop also works for Merrimac Savings Bank and Mortgage Financial Services.

—Adweek staff report