2 Indie Shops Score With Financial Clients

BOSTON Savings Bank of Danbury has tapped independent shop Donaldson Makoski for advertising and marketing chores.

The agency in Avon, Conn., will help the Danbury, Conn.-based client develop print and online executions. The client was founded in 1849 and serves communities such as Danbury, Bethel, Brookfield, New Milford, New Fairfield and Newtown.

Separately, NewportFed, a savings bank in Newport, R.I., has hired McDougall & Duval for advertising and public relations. The independent shop in Amesbury, Mass., was also enlisted by Ayer. Mass.-based North Middlesex Savings Bank for a customer-acquisition direct marketing effort and by Strata Bank in Franklin, Mass., for a direct program targeting customers over 50.

"Now more than ever, community banks and other financial institutions need to assert themselves in the face of competition from mega-institutions as well as other smaller organizations," said agency chief executive Daniel Duval. The shop also works for Merrimac Savings Bank and Mortgage Financial Services.

—Adweek staff report