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Health products marketer HoMedics has split advertising duties on its $5-10 million business into two categories, assigning separate agencies to each.
Copper in Kalamazoo, Mich., will han dle advertising for the company’s namesake brand spas and massagers, as well as the Thera-P, Therapist Select and Body Basics sub-brands, according to Paulette Abraham, HoMedics’ director of marketing and product development.
Periscope in Minneapolis will handle the company’s dental products, in cluding the launch of a new product line this fall, Abraham said.
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