Still, we are convinced that by the end of the decade, there will be as much of 'what's old is new again' as there will be whiz-bang technostuff. The single constant will be change.
The 1993 Media All-Stars in many ways typify the upending of convention.
Our Media Executive of the Year is the first ever from a buying service. Our President's Award winner heads up a first-of-its-kind, client-directed but agency-owned media company.
Some of our all-stars do things in much the same way they used to be done, but with their eyes trained always on the future.
One all-star is a strong proponent of network radio, the first electronic medium but an increasingly efficient way to reach mass audiences in this era of change. Another was one of the first in the business to realize there was a new and very different generation coming to power.
The All-Stars of 1993 indeed collectively represent the future of the media business. We congratulate them and the orgainziations for which they work.
Copyright Adweek L.P. (1993)