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NEW YORK Domino’s Pizza has launched a review of national creative duties on its ad account following its split with JWT, a client representative said today.
The process will be led by chief marketing officer Ken Calwell, the rep added. The review has just begun and Domino’s will not use a consultant.
Major media spending on the brand totaled nearly $170 million last year and more than $65 million in the first four months of 2007, according to Nielsen Monitor-Plus.
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