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NEW YORK In an effort to attract employees to the mental health profession, 160over90 has launched a $550,000 campaign that aims to generate 20,000 candidate inquiries.
Sponsored by CAREer, a cooperative of county agencies and not-for-profit organizations in southeastern Pennsylvania, the Philadelphia shop’s campaign aims to sell candidates on a difficult profession that pays little more than “burger shuffling,” said Shannon Slusher, founder and CEO of 160over90.
“These people who we’re hoping to pull into this industry are the same people who would get a job at McDonald’s or KMart” said Darryl Chilli, agency creative director.
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