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NEW YORK Six shops have advanced to the visitation stage of the review for creative duties on Progressive Direct’s $150-200 million ad account, sources said.
Sources identified the agencies as Omnicom Group’s GSD&M in Austin, Texas, and TBWA\Chiat\Day in New York; Havas’ Euro RSCG in New York, McKinney in Durham, N.C., and Arnold in Boston; and independent The Richards Group in Dallas.
The semifinalists emerged from a longer list of shops that responded to Progressive’s proposal request.
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