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LOS ANGELES The NBC Universal Television Network has launched a review for its estimated $140 million media buying and planning account, according to sources.
Requests for proposals, due back to the client on Friday, were sent to more than a dozen media and general-service agencies, sources said. The account is said to cover all NBC-owned properties, which include channels CNBC, MSNBC, USA, SciFi, Bravo and Telemundo.
Media for New York-based NBC Universal is currently handled by shops including independent Horizon, which handles all the buying for the network, and MDC Partners’ Media Kitchen, which does the planning for SciFi and USA networks, both in New York.
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