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NEW YORK Cadbury Schweppes Americas Beverages has selected four finalists to pitch media duties on its U.S. beverages account, confirmed Roth Associates, the New York consultancy managing the search.
The contenders are: Interpublic Group agencies Initiative in New York, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va.; and the incumbent, WPP Group’s Mediaedge:cia in New York, Roth confirmed. (Mullen is pitching through its MediaHub unit, and Martin via its Ingenuity Media unit.)
Cadbury, which last year spent $140 million in major domestic measured media, picked the finalists after visiting six shops the week of Nov.
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