Thirteen Texas agencies have signaled their intent to pursue the $4-6 million minority advertising account of the Texas Lottery.
A list of agencies that last month submitted a nonbinding letter of intent to propose to the Texas Lottery Commission was obtained by Adweek through an open records request.
The contenders include three agencies--Sykes Communications in Houston, Mithoff Advertising in El Paso and Inventiva of San Antonio--which participated in the first round of an aborted minority review held earlier this year.
That competition was cancelled after five out of six candidates failed to remit the required $500,000 litigation bond. In the new review, the amount of that fee has been reduced to $100,000.
A fourth contender, Lopez Negrete Communications in Houston, has already presented to the lottery commission as part of the Houston-based Fogarty Klein & Partners team that won the client's $30-40 million general market account.
"[The committee] liked [our presentation] the first time. Hopefully they'll like it again," said Lopez Negrete president Alex Lopez.
Other contenders entering the fray for the first time include Garcia LKS and Montemayor y Asociados, both San Antonio; Amistad Media Group, Austin; The King Group and SWG&M, both Dallas; Gilbreath Communications, Estilo Communications and Anderson Communications, both Dallas and Atlanta offices; and PMG Advertising & Marketing.
At least one agency, Miami-based Sanchez & Levitan, has dropped out since filing its letter. A questionnaire is due Sept. 17 and a decision is expected to be made by Oct. 1.