LOS ANGELES The Weinstein Co. has assigned media buying and planning duties to Palisades Media Group, the independent agency said today.
Sources estimated billings at $125-150 million.
"It is my understanding that there were other [media] agencies who pitched them very hard," said Roger Schaffner, chairman and CEO of the Santa Monica, Calif.-based agency. "But what prevailed was the quality of the work we did for them when they were Miramax."
Bob and Harvey Weinstein, the co-founders of Miramax, first worked with Palisades executives (including Schaffner) as far back as 1994, when the latter worked at a shop known as ICG. The Miramax business was handled by Palisades from 1996 to 2003. After a two-year hiatus, it was reassigned to Palisades last year.
The Weinsteins' new company expects to release 23 movies in the next few years, 10 of which will be title acquisitions to be released from this October though next year.
The New York-based client could not immediately be reached for comment.
Other entertainment clients handles by Palisades include Paramount Pictures, Fox Searchlight and Universal's television division.