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Duke Creative Marketing Solutions has laid off nearly half its staff following the loss of its Ruth’s Chris SteakHouse account
The New Orleans shop cut its workforce from 26 to 14, including creative director Rick Horney.
“We’re getting lean and mean to aggressively pursue new business,” said agency founder Lana Duke. “We spent 25 years devoting a great deal ofenergy to Ruth’s Chris. Now we’re repositioning.”
In 1975, Duke helped restaurant founder Ruth Fertel develop a brand image for her two eateries that served steak in the traditional New Orleans style, sizzling inbutter.
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