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NEW YORK Goodby, Silverstein & Partners has bested Ogilvy & Mather to land creative duties on Sprint Nextel’s account, the client confirmed.
Estimated revenue on the business is $40 million.
Sprint, which spends about $1.2 billion annually in major measured media, launched the review in January and on Tuesday narrowed the field to Omnicom Group’s Goodby in San Francisco and WPP Group’s Ogilvy here, eliminating WPP’s Young & Rubicam in New York.
Sprint Nextel late Saturday confirmed Adweek.com’s
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