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LOS ANGELES Mitsubishi’s digital television division has assigned Web site development duties to direct and interactive marketing agency 10th Degree, said Frank DeMartin, Mitsubishi vice president of marketing.
The assignment came just after 10th Degree lost interactive work it had been performing for Mitsubishi Motors, when the account was relocated to its creative agency, Interpublic Group’s Deutsch/LA [Adweek, March 22]. Sources pegged the value of the account at under $500,000.
“10th Degree was selected due to their expertise in the interactive space and also for their deep, broad base of capabilities that will help us truly integrate all our online marketing activities,” said DeMartin, at Mitsubishi Digital Electronics America, Irvine, Calif.
“They
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